Developing customer-centric strategy for digital financial services

Developing customer-centric strategy for digital financial services

Thu, 11/23/2017 - 10:16 -- anna.ferracuti
By Venkata N. Atluri and David Cracknell, MicroSave
Briefing Note

According to the 2014 FinScope study, 33 percent of Malawian adults have access to banking services, which is an improvement from 19 percent in 2008. However, 50 percent of adults own a cell phone. This comparison makes a strong case for using mobile financial services to overcome the low level of financial inclusion.

Country: 
Practice Area: 
Inclusive Finance
Document Date: 
Mon, 06/01/2015
Document Download: 

share this