Know and love your customer: Leveraging Zambian consumer insights

Know and love your customer: Leveraging Zambian consumer insights

Wed, 07/06/2016 - 05:44 -- mm4p
Research Highlight

Informal financial services still play a crucial role in Zambia. Consumers use them to hedge against uncertainty and smooth consumption because they often are more accessible than formal financial service providers, including those offering digital financial services.

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Wed, 07/06/2016
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